Smart Media https://www.smartmedia.ie/ B2B marketing and business design consultancy Tue, 25 Mar 2025 11:02:36 +0000 en-GB hourly 1 https://wordpress.org/?v=6.7.2 Irish Heart Foundation https://www.smartmedia.ie/irish-heart-foundation/ Mon, 17 Feb 2025 15:00:50 +0000 https://www.smartmedia.ie/?p=4686 Strike Before Stroke Campaign

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dlr Times https://www.smartmedia.ie/dlr-times/ Mon, 17 Feb 2025 14:58:16 +0000 https://www.smartmedia.ie/?p=4682 Dun Laoghaire Rathdown County Council News

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Enterprise Week https://www.smartmedia.ie/enterprise-week/ Sun, 09 Feb 2025 10:06:36 +0000 https://www.smartmedia.ie/?p=2392 Next event 3-7 March 2025See your local enterprise office website for local/virtual eventshttps://www.localenterprise.ie/  

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eFax – Scrap the Server https://www.smartmedia.ie/efax-scrap-the-server/ Sat, 09 Nov 2024 16:13:22 +0000 https://www.smartmedia.ie/?p=4611 eFax (J2/Consensus) European campaign

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Dún Laoghaire is Unreal https://www.smartmedia.ie/dun-laoghaire-is-unreal/ Thu, 24 Oct 2024 12:12:28 +0000 https://www.smartmedia.ie/?p=4564 Dún Laoghaire is Unreal – Dun Laoghaire Drone Video made by Clickworks in Dun Laoghaire 2017 Directed by RÉMI PARNAUDMusic by MIKE MCCOYDrone footage by LONG RANGE MEDIA

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Sustainability Policy – Smart Media https://www.smartmedia.ie/sustainability-policy-smart-media/ Tue, 22 Oct 2024 18:53:20 +0000 https://www.smartmedia.ie/?p=4555 We believe that we have a role & responsibility to play, albeit small, in promoting sustainability and sustainable development. This means that all our activities should be conducted in a manner which protects and enhances the environment, conserves and restores natural resources, reduces greenhouse gas emissions, and supports the community and society as a whole. […]

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Wrights of Howth https://www.smartmedia.ie/4413-2/ Wed, 11 Sep 2024 19:09:45 +0000 https://www.smartmedia.ie/?p=4413   Wrights Of Howth – First class inflight meal

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eFax Corporate https://www.smartmedia.ie/efax_corporate/ Wed, 11 Sep 2024 19:00:50 +0000 https://www.smartmedia.ie/?p=4409 eFax Corporate – Digital Advertising campaign

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Greenville Procurement https://www.smartmedia.ie/greenville-procurement/ Wed, 11 Sep 2024 18:53:41 +0000 https://www.smartmedia.ie/?p=4404  

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Seafood Chowder https://www.smartmedia.ie/seafoodchowder/ Wed, 11 Sep 2024 08:03:13 +0000 https://www.smartmedia.ie/?p=4395 Wrights of Howth – Seafood Chowder

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Dun Laoghaire beer and Kingstown gin https://www.smartmedia.ie/dun-laoghaire-beer-and-gin-promotional-packaging-design/ Tue, 10 Sep 2024 13:24:35 +0000 https://www.smartmedia.ie/?p=4384 promotional packaging design

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Business Supports & Business Initiatives https://www.smartmedia.ie/business-supports-and-business-initiatives/ Mon, 14 Feb 2022 13:03:43 +0000 https://www.smartmedia.ie/?p=2555 Enterprise Ireland – Digital Transition Fundhttps://www.enterprise-ireland.com/en/funding-supports/Digital-Transition-Fund/Digital-Transition-Fund.html The Innovation Exchange is an exciting new initiative that connects ambitious SMEs directly with established businesses that are facing innovation challenges.  “We are looking for SMEs with innovative technology solutions who want to sell. “The Innovation Exchange is an initiative by Dublin BIC in partnership with Skillnet Ireland. Grow Digital – […]

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Useful Links https://www.smartmedia.ie/useful-links/ Wed, 20 Oct 2021 15:06:09 +0000 https://www.smartmedia.ie/?p=2498 Business SupportsLocal Enterprise OfficeDun Laoghaire TownI Love BlackrockEnterprise IrelandSandyford Busiess District General Business Representative BodiesIBECSFAISMEChambers Ireland (Creative) Industry bodies and associations in IrelandIDI  Institute of Designers in IrelandIAPI  Institute of Advertising Professionals in IrelandICAD Institute of Creative Advertising and DesignDCCOI Design and crafts councilAAI Association of Advertisers in IrelandCXPA Customer Experience  Professionals AssociationDBA Design Business Association UK  […]

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Time for a Design Spring Clean https://www.smartmedia.ie/time-design-spring-clean/ Thu, 04 Mar 2021 20:42:50 +0000 http://www.smartmedia.ie/?p=1721   Every year around this time we think about giving our home, our office, and our life a spring clean. Applying some professional wardrobe de-cluttering theory and asking whether the jacket had an outing in the past 12 months, we ruthlessly bin the old and re-organise the new. It’s a positive experience similar to the […]

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To tender or not to tender https://www.smartmedia.ie/to-tender-or-not-to-tender/ Thu, 04 Mar 2021 17:42:21 +0000 http://www.smartmedia.ie/?p=1902 Successful public sector tendering offers some solid, recurring income for creative agencies that have cracked the process, but many agencies consider them too time consuming, too price focussed or overly favouring incumbents. That aside, there are many opportunities available over the €25,000 tender threshold and many more below that bought in a more informal way. […]

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Shop Local, Irish, Green https://www.smartmedia.ie/shop-local-irish-green/ Wed, 09 Dec 2020 11:45:12 +0000 https://www.smartmedia.ie/?p=2321 In the rush to get the post-Covid world back to the pre-Covid world there has been a focus on shopping locally and nationally. Environmental and wealth distribution positives aside its a positive news story that many public and private backed organisations are keen to promote. There are many different campaigns, websites and resources out there […]

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Business to Business Marketing – 11 Mistakes/Opportunities https://www.smartmedia.ie/business-to-business-marketing-10-mistakes-opportunities/ Mon, 07 Sep 2020 14:53:10 +0000 https://www.smartmedia.ie/?p=2257 The same mistakes seem to be made in Business to Business marketing over and over again. But the good news is they usually translate into opportunities if most competitors are doing them or quick wins for you to tweak what you currently do. Stop talking about features. Only your team cares about the features. Frame […]

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Sign of the Times https://www.smartmedia.ie/sign-of-the-times/ Sat, 15 Aug 2020 06:50:02 +0000 https://www.smartmedia.ie/?p=2204 With COVID 19 has come a new language of signage. Ireland has had a largely positive consistent government-led approach to signage and messaging for social distancing, hand washing etc Many brands have now put their own spin on things which can add to visual confusion. For example, a shop window may now have dozens of […]

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Better Call Saul – legal ads in Ireland https://www.smartmedia.ie/better-call-saul-legal-ads-in-ireland/ Thu, 04 Jun 2020 11:57:57 +0000 https://www.smartmedia.ie/?p=2028 While flicking through Business Plus Magazine I came across their special on the legal sector in Ireland and views from the Managing Partners of these law firms. First off it has to be said this sector does not like risk, they prefer others to do that and help them with it. It is an inherently […]

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Latest Linkedin Posts https://www.smartmedia.ie/latest-linkedin-posts/ Mon, 27 Apr 2020 07:25:10 +0000 https://www.smartmedia.ie/?p=2010 Flat wine, Buy Irish, WhyPhone?, FAQs, Thinking Time & moreConnect on Linkedin

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Invisible Man – A Linkedin Experiment https://www.smartmedia.ie/invisible-man-a-linkedin-experiment/ Tue, 10 Mar 2020 11:42:09 +0000 http://www.smartmedia.ie/?p=1940 Experiment: As an experiment I posted the following on Friday 28th February 2020 at around 5pm. Please click ‘like’ if you are one of my 1,973 connections to see this post. This is an experiment to see how well Linkedin can work for you when you don’t pay for promoted posts. #b2bmarketing #design Results: After […]

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Top 10 Agency Value Drivers https://www.smartmedia.ie/top-10-agency-value-drivers/ Thu, 19 Dec 2019 09:26:28 +0000 http://www.smartmedia.ie/?p=1818 I came across this list in recent years, source unknown. It shows what is important to clients, not necessarily creative awards. It’s a few years old now but worth a read. And it came from direct client feedback. Work in agile and adaptive ways (Be Flexible) Bring new consumer insights (Be Proactive) Develop solutions that […]

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Design rates survey 2021 https://www.smartmedia.ie/design-charge-rates-ireland-2018-anonymous-survey/ Thu, 22 Nov 2018 17:37:14 +0000 http://www.smartmedia.ie/?p=1578   Survey – Design charge out rates Ireland 2021 Anonymous I get asked a lot of questions by designers about how much they should charge and what do other designers charge. So I have created this survey to share learnings with all designers in Ireland.Please take the survey. There are only 2 questions. Create your own user […]

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Survey – Creative IT https://www.smartmedia.ie/creative-it-survey/ Wed, 14 Nov 2018 10:07:50 +0000 http://www.smartmedia.ie/?p=1570 The creative industry has not always been the best at researching and selecting the best production and financial systems. Some agencies are using very old offline and unconnected systems or even none at all. Smart Media is trying to capture some information on IT use in the creative industry so we share the data and can make better […]

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Tapes https://www.smartmedia.ie/tapes-random-poster-tapes/ Mon, 28 Nov 2016 17:26:05 +0000 http://www.smartmedia.ie/?p=808 Tapes – a random poster with tapes

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Creative urges https://www.smartmedia.ie/creative-urges/ Sun, 01 May 2016 19:19:21 +0000 http://www.smartmedia.ie/?p=1557 Everyday I wake up in a badly designed world. Like most designers, I have a strong urge to improve things which I see as badly designed. Most of our complaints during the day revolve around bad design. Just listen to your colleagues and friends talk about printers, or coffee machines, or parking. But it is […]

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Designing health https://www.smartmedia.ie/designing-health/ Fri, 01 Apr 2016 19:20:41 +0000 http://www.smartmedia.ie/?p=1559 As the Irish election looms, our health sector is a major issue on the doorsteps. Leo Varadkar has stated that there is no quick fix to the system, and only incremental, strategic changes over time will improve the service. We spend enough (relative to other countries) on health to expect a better service and results. […]

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Designing the best customer experience https://www.smartmedia.ie/designing-best-customer-experience/ Thu, 28 Jan 2016 16:29:04 +0000 http://www.smartmedia.ie/?p=1610 Design is a lot more than just chairs, logos, websites and clothes. Design is now rightfully taking its seat at boardroom tables. Design thinking is now core to the success of most modern businesses. As customers, we do not separate the product/service we bought, and the experience we had buying it. Customer experience comes directly […]

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As disciplines converge https://www.smartmedia.ie/as-disciplines-converge/ Tue, 13 Oct 2015 09:28:19 +0000 http://www.smartmedia.ie/?p=1668 We have all been in meetings where the client decides that all their agencies need to get round a table and share/contribute to the common good, namely the brand. The media agency looks over at the digital agency and identifies what piece of their pie they would like. The branding agency looks at the ad […]

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Harder, better, faster, stronger https://www.smartmedia.ie/harder-better-faster-stronger/ Sun, 13 Sep 2015 09:29:36 +0000 http://www.smartmedia.ie/?p=1671 In 1990, I was still in school and recovering from Féile ’90. Desktop publishing had started to take hold and was to revolutionise, democratise (some might even say homogenise) and forever change the design industry. Apple, now the biggest company in the world, was struggling to exist with the design industry as it’s only real […]

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